Course Description:
In today’s world, having a strong online presence is becoming increasingly important, even for doctors. That’s why the 2nd International Meeting on Ultrasound-Guided Minimally Invasive Therapies is excited to present “Should Doctors Use Social Media?” by Philip Beere, Creative Director at RFAMD.
Topics covered will include social media strategy, content creation, community management, social listening, and analytics.
The session will also examine the ethical considerations surrounding healthcare marketing on social media, including patient privacy, informed consent, and potential legal issues.
As of 2022, 62% of people use online searches as their first step in finding a healthcare provider. Additionally, 59% of people consider patient reviews as the most critical factor when selecting a provider. It’s clear that having a website and a strong social media presence is crucial for doctors to stand out in the digital age.
During this interactive session, doctors will have the opportunity to ask questions and engage with the presenter and co-presenters, Dr. Juan Pablo Duenas, Dr. Mihai Crețeanu and Dr. Erivelto Volpi. The course will cover key trends in how doctors are using social media to educate patients, get found easier online, share their research, and consider patient reviews.
Session Goals:
- Understand the role of social media in healthcare marketing
- Develop a comprehensive social media strategy for healthcare marketing
- Analyze and evaluate the effectiveness of social media campaigns
- Understand the ethical considerations surrounding healthcare marketing on social media
- Apply social media marketing concepts to real-world healthcare scenarios
Course Topics:
- Introduction to social media and healthcare marketing
- Developing a social media strategy for healthcare marketing
- Creating engaging content for social media
- Community management on social media
- Social listening and analytics
- Ethical considerations in healthcare marketing on social media
- Case studies in healthcare marketing on social media
About the presenters
Philip Beere, Creative Director at RFAMD, has extensive experience in marketing and social media. He was the Chief Marketing Officer at Sightline Payments, where he oversaw the brand strategy and social media efforts of the company. Sightline sold for $1 billion in 2021. Following this success, Philip became the Chief Marketing Officer of Gaming Analytics, an A.I. company based in Palo Alto. He now consults healthcare professionals regarding their online presence.
Dr. Juan Pablo Duenas is a renowned surgeon from Medellin, Colombia. He has been practicing medicine for over a decade and is an expert in ultrasound-guided minimally invasive therapies. Dr. Duenas has also been a thought leader in healthcare marketing, using social media to promote his practice and connect with patients.
Dr. Mihai CreÈ›eanu is a radiology and medical imaging specialist with over 10 years of experience in interventional neuroradiology, peripheral arteriopathies, uterine artery embolization, and varicocele embolization. He graduated from the “Gr.T.Popa” University of Medicine and Pharmacy in Iasi and completed stages in diagnostic and interventional neuroradiology in Toulouse and Besancon. He is a member of the Romanian Society of Neuroradiology and Interventional Radiology and the Cardiovascular and Interventional Radiology Society of Europe.
Dr. Erivelto Volpi is a Head and Neck Surgeon specializing in thyroid and parathyroid diseases. He trained for 30 years at the Hospital das ClÃnicas at the University of São Paulo and has expertise in Minimally Invasive Thyroidectomies and Radiofrequency Ablation. He has treated patients from all over Brazil and Latin America and has trained doctors in the United States as well.
